The sharing economy describes an economic model where people sell, share, or barter their skills or owned assets directly to others. This economy is facilitated primarily by websites that act as hubs for the visibility and transactions of local assets. Yochai Benkler notes that such peer-to-peer transactions are mediated not by market prices or organizational hierarches, but by normative frameworks. How the normative frameworks are produced and perpetuated by transacting parties on the websites has yet to be studied by scholars. This paper proposes a practice perspective as a theoretical framework and Sense-Making as a method to explore how users interact with each other on the websites so as to produce and sustain the normative frameworks critical to the success of the sharing economy.
I recently completed a draft of my working paper on the socio-technical design characteristics of websites for the sharing economy. In the paper I analyze findings from a pilot study I conducted over the summer with users of both Ourgoods.org and Taskrabbit.com. Using Bourdieu’s Theory of Practice, I analyze the findings to understand the ways in which users engage both with each other and with features of the site to establish the norms that will frame their transaction.
This paper is inspired by the writings of Yochai Benkler and Cameron Tonkinwise who both acknowledge the critically important role social norms play as mediators of transaction in the sharing economy. For both Benkler and Tonkinwise, a range of norms must be shared between each transacting principle. The question then becomes one of how the transacting principles negotiate, identify, and understand what the shared normative framework will be.
If you would like a copy of the paper, please send me an email.