*The following post is based off a paper I presented at “The Future of Platforms as Sites of Work, Collaboration and Trust” workshop at the 2016 Conference for Computer Supported Cooperative Work
The sharing economy has been described as a phenomenon that reintroduces social interaction into economic exchanges, where people no longer place their trust solely in a network of complex legal frameworks or brand reputation, but also engage in interpersonal negotiations about the terms of the transaction .
This act of negotiating the terms of a transaction emphasizes an aspect of how trust is defined in the sharing economy in that it helps to anticipate, “imminent outcomes and behaviors in the presence of uncertainty” . For example, Yochai Benkler describes a website for an ad-hoc carpooling community that outlines behavior ranging from how people wait in line to how they should interact with each other in the car. Trust in Benkler’s example of the carpooling community is based on a mutual expectation that all participants in the carpooling community are aware of the social framework articulated on the website.
While research has looked at such mechanisms as trust, reputation, and social norms that mediate online transactions , what we know less of is how newcomers to such platforms learn what the social frameworks of participation are. Because many transactions in the sharing economy are distinct from the majority of transactions we engage in, the question of understanding the learning curve of participating in the sharing economy becomes important. Furthermore, as I suggest later on, this question of newcomers and learning curves to participation is crucial not only to how we understand existing sharing economy platforms, but how we can envision the development of new iterations of the sharing economy.
*The following post is based off notes from a talk I gave at a panel on civic art and design at the 2nd Annual Boston Civic Media Consortium conference on Design, Technology, and Social Impact on June 10th, 2016 at Microsoft Research New England.
CampusNeighbor was designed to reimagine the relationships between between students and residents living around the campus of Syracuse University. The motivation to do this came about In 2010 when I read a Gallup poll showing that peoples love and passion for their community may be a strong predictor of local economic activity. This got me thinking about a university town like Syracuse, where I was living at the time, where the classic divide between students and long term residents was evident. As I learned from my conversations, residents felt a disconnect from a large portion of the population in their community and students felt no connection to spaces and people off campus. With the economic urgency outlined by the Gallup poll in mind, I wondered how we might reimagine the relationship between two groups of people in such a way that there could be more opportunities for positive and productive intersections of daily life.
Neighborhood listservs and neighborhood social networking websites have been described as helping to create social capital, or relationships between people in a neighborhood who use the platforms. Social capital creation has therefore been a key focus of what social networking platforms have to offer at a local level. But what if we were to shift the conversation and design objective away from creating social capital/building social networks towards creating/framing social interaction? What might we see in terms of benefits for supporting community building? To ask this questions I turn to the concept of social infrastructure.