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Making sense of materiality

Perhaps one of the more challenging but also enjoyable parts of writing my dissertation has been grappling withe the idea of sociomateriality. There are a number of approaches to defining and researching sociomateriality, but the most obvious take away is that sociomateriality directs the researcher towards examining the role of materiality in the structuring/durability of human action. Some authors dance around the idea while others, through superb rhetoric, unveil this condition with profound clarity. A passage (see below) from Bruno Latour’s 1996 work,“On Interobjectivity”, is particularly illuminating:

We circulate smoothly from the offices of the post office’s architect, where the counter model was sketched and the flux of users modeled. My interaction with the worker was anticipated there, statistically, years before-and the way in which I leaned on the counter, sprayed saliva, filled in forms, was anticipated by ergonomists and inscribed in the agency of the post office.Of course they didn’t see me standing there in the flesh, any more than they saw the worker. But it would be a serious mistake to say that I was not there. I was inscribed there as a category of user, and today I have just carried out this role and have actualized the variable with my own body. Thus I am indeed connected from the post office to the architect by a slender but solid thread that makes me go from being a personal body in interaction with a worker to a type of user represented on a blueprint. Inversely, the framework sketched out years ago remains, through the intervention of Portuguese workers, concrete, carpenters and fiberglass, the framework that holds, limits, channels and authorizes my conversation with the post office worker. As soon as the objects are added in, it will be seen that we must get used to circulating in time, in space, across levels of materialization.

-Latour, 1996:238

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Presenting at The 2014 Meeting for the Academy of Management

Today I presented research with my advisor, Dr. Carsten Osterlund, on the sociomateriality of newcomer socialization in the citizen science project, Planet Hunters. See the abstract of our talk below:

Crowdsourced initiatives rely on contributions from experienced and non-experienced contributors rather than on permanent workers. Such new organizational forms challenge existing theories of organizational socialization. Theoretically, the present paper merges insights from the socialization literature with notions of multiple spaces and forms of presence drawn from the sociomateriality debate, leading us to conceptualize socialization as emerging out of the mutual co-construction of the technical infrastructure and the volunteers. Combining virtual ethnography, trace ethnography, and survey responses, we study socialization of participants in a large citizen science project involving more than 800,000 participants. Our results depict newcomer socialization as a gradual change in the types of spaces participants perform. They start out performing scientific and communal system features as highly structured regional spaces characterized by authoritative-subject forms of relations. As they become more comfortable with the scientific practices some participants shift to perform system features as a resonance space characterized by a communal form of authority. The research contributes to our understanding of socialization in crowdsourced environments and implications their design and management.

http://program.aom.org/2014/submission.asp?mode=ShowSession&SessionID=2208

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